Wholesaling

Wholesaling is a real estate strategy where an investor puts a property under contract with a seller and then assigns the contract, or buys and immediately resells the property, to an end buyer for a profit, without renovating it.

Last reviewed October 26, 2026 by the Trident team.

What is wholesaling in real estate?

Wholesaling is finding a property that can be bought below market value, putting it under contract with the owner, and passing that contract to a cash buyer, usually a flipper or landlord, for a fee. The wholesaler profits from the spread and typically never owns or repairs the property.

How does a wholesale deal work?

A wholesaler builds a list of likely sellers, reaches them by phone, text or mail, and negotiates a contract below what investors will pay. They then market the deal to their cash buyers and either assign the contract for a fee or double close, buying and reselling the same day.

Is wholesaling legal?

Wholesaling is legal in many states, but the rules are tightening. Some states require a license to market a property you do not own, or require written disclosure that you intend to assign. Ohio, Connecticut and Florida each have their own rules, so check current law with a local real estate attorney.

How does Trident handle Wholesaling?

Trident covers the full wholesale path: List Builder and skip tracing to find owners, power dialer and SMS to reach them, MAO underwriting for the offer, and buyer blasts to sell the contract. Plans start at $99 a month with a usage credit included, and every action after that has a published rate.

See pricing for plans and per-use rates, or try Trident for 7 days for $8.

More terms: Skip tracing, ARV (after repair value), MAO (maximum allowable offer), Assignment fee, Subject-to, BRRRR, Pre-foreclosure, Absentee owner, 10DLC, Double close, Novation.

General information, not legal, tax or financial advice.